Welcome to my site, where you'll find my thoughts on the communications industry (work), sport, as well as some more personal musings. Please use the form on the contact page if you'd like to get in touch.
So, what does 2017 hold for digital and social media professionals? The below may not end up being entirely accurate but there's a good chance it will preoccupy the industry next year.
RIP Vine. Loved, but ultimately not loved enough, the six second video sharing app goes the way of Betamax, Phreadz and Meerkat in the video format graveyard. There’s been a nostalgic outpouring of love (if that’s possible for an app that’s only been in the public consciousness for four years) for Vine, but services can’t grow on love alone.
It’s doubtful too many brands will be ripping up their social media strategy off the back of Vine’s sunsetting last week. But Vine's demise points to a different future for shortform - and for the influencers who built their careers on the platform.