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I’ve written before about filter bubbles and elections — and the 2017 British General Election is a weird mixture of people both aware of filter bubbles yet still choosing to embrace them — but while many ardent Labour and Conservative supporters are Tweeting to the converted, the real difference lies in data and how this is applied to social media advertising.
So, what does 2017 hold for digital and social media professionals? The below may not end up being entirely accurate but there's a good chance it will preoccupy the industry next year.