A bit of writing elsewhere and a change in focus for the blog

A slight change of direction will be coming up on this blog, I suspect, certainly regarding the social media posts. Anything social-related will probably go on the Ruder Finn Dot Comms blog. Anything else will probably be here (yes, the dregs. Sorry about that). And here's the first post: an analysis of when brands should and shouldn't piggyback on an internet meme, with specific reference to the Harlem Shake.

And I'm still doing the football writing, when time allows. Here's me at The Two Unfortunates imagining what if Exeter City manager Paul Tisdale had landed the Swansea City job.