Why Vine struggled for a place in a shortform video world... and why the stars it created won't have the same difficulty

Why Vine struggled for a place in a shortform video world... and why the stars it created won't have the same difficulty

RIP Vine. Loved, but ultimately not loved enough, the six second video sharing app goes the way of Betamax, Phreadz and Meerkat in the video format graveyard. There’s been a nostalgic outpouring of love (if that’s possible for an app that’s only been in the public consciousness for four years) for Vine, but services can’t grow on love alone.


It’s doubtful too many brands will be ripping up their social media strategy off the back of Vine’s sunsetting last week. But Vine's demise points to a different future for shortform - and for the influencers who built their careers on the platform.

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Google's Allo: an app that challenges marketers

Google's Allo: an app that challenges marketers

Will Allo, Google’s new messaging app, lead the new charge of chatbots and AI? Probably not, but the official announcement has a few lines that should make any marketer sit up and take notice.

The right bot will remove that consideration element that’s so crucial to successful campaigns. Appealing to emotion will get you nowhere if the entity doing the consideration is a machine.

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Why Brexit helps feeds social media's confirmation bias

Why Brexit helps feeds social media's confirmation bias

Those Facebook friends who voted Remain are busy sharing articles showing why we shouldn’t leave the EU. Those who voted Leave are sharing similar articles but calling the Remain vote sore losers. The same is starting to occur with pro and anti Corbyn material and pro and anti Boris content. That petition or meme you shared may get a lot of validation from your immediate community, but it’s unlikely to make any impact in swaying somebody with an opposing viewpoint.

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Ad blockers shows the need for better advertising solutions and creative

Ad blockers shows the need for better advertising solutions and creative

If Culture Secretary John Whittingale wants to understand why people use ad blockers he could do worse than heading to the Express and Echo's website. Twice in the last week I visited the site. Mobile produced two pop ups, one almost impossible to get rid of. Accessing via desktop resulted in an extra pop up and an autoplay video with sound. Neither article was read.

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Twitter's NFL deal could be just the start for sports rights

Twitter's NFL deal could be just the start for sports rights

The first major foray from a tech company into sports streaming rights hasn't come from the round ball or the likes of Facebook, Google, Apple or Amazon. Instead it's Twitter who've made the first move, snapping up the global streaming rights to NFL's Thursday night games. Here's what the implications could be for global sports rights.

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