Google's Allo: an app that challenges marketers

Google's Allo: an app that challenges marketers

Will Allo, Google’s new messaging app, lead the new charge of chatbots and AI? Probably not, but the official announcement has a few lines that should make any marketer sit up and take notice.

The right bot will remove that consideration element that’s so crucial to successful campaigns. Appealing to emotion will get you nowhere if the entity doing the consideration is a machine.

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