Those Facebook friends who voted Remain are busy sharing articles showing why we shouldn’t leave the EU. Those who voted Leave are sharing similar articles but calling the Remain vote sore losers. The same is starting to occur with pro and anti Corbyn material and pro and anti Boris content. That petition or meme you shared may get a lot of validation from your immediate community, but it’s unlikely to make any impact in swaying somebody with an opposing viewpoint.Read More
If Culture Secretary John Whittingale wants to understand why people use ad blockers he could do worse than heading to the Express and Echo's website. Twice in the last week I visited the site. Mobile produced two pop ups, one almost impossible to get rid of. Accessing via desktop resulted in an extra pop up and an autoplay video with sound. Neither article was read.Read More
The first major foray from a tech company into sports streaming rights hasn't come from the round ball or the likes of Facebook, Google, Apple or Amazon. Instead it's Twitter who've made the first move, snapping up the global streaming rights to NFL's Thursday night games. Here's what the implications could be for global sports rights.Read More
Broadcasting yourself takes an odd mix of confidence and chutzpah and while Periscope will undoubtedly build a few stars - just as YouTube, Vine and Instagram have done - the number of people creating content on the channel will always be a small proportion of the userbase.Read More
The trouble with predictions is it's quite easy to look foolish when presenting yourself as an authority on comms when the reality turns out to be anything but. Last year more than one blog was hyping up Ello and insisting you needed to have a strategy for this platform or your business would die. Or words to that effect.
Nonetheless, I thought I'd have a stab at highlighting a few trends that are worth paying attention to in 2016.Read More
We’ve been waiting many months for a small lightning bolt to appear in the menu for the Twitter app in the UK, and today Twitter Moments finally launched. If you work in social media or an associated comms discipline then the launch will come as no surprise, but the key will be how regular Twitter users take to the news curation service.
It’s early days, but here’s a few initial thoughts both on usage and what it means for comms professionals.