A quick bit of podcasting

Predictably, as we're now at the end of the football season, I decided it would be an excellent time to get back into recording the odd football podcast or two. For twofootedtackle, we headed down the pub for a special two-parter with the Sound Of Football team as we reviewed the season just gone, tackling all the five top leagues in England, Germany, Italy and France and what's currently happening in MLS and the Russian Premier League. It was originally going to be an hour but we were having so much fun, we extended it to about 90 minutes. It's best listened to in chunks. Click here to listen to it.

We're hoping to return next season in slightly less rowdy surroundings, but hey, it's been a long season and we all needed a drink.

After that, Sound Of Football presenter Chris Oakley whipped out his digital recorder and the six of us spent 40 minutes putting the mess at FIFA to rights on the final Sound Of Football podcast of the season.

Finally, I guested on the 90th Minute podcast, where I waffled on a lot about lower league football (and surprised myself in how much I knew in the process).

Podding along

A couple of weeks ago Chris Lee from Run Marketing kindly invited me to speak at an event he was running at Speed Communications on podcasting. It was a fascinating evening and I learned a fair bit from Chris, Kelvin Newman and Andy White, the other speakers. I focused more on the editorial side of what makes a good podcast. You can see my slides below.

On the night Chris suggested podcasting is something of a forgotten or neglected medium and I'd go along with this. Video is easier to produce than it's ever been but it still demands your eyeballs, which is a crucial difference.

Audio - and this may be my radio bias coming out here is still a wonderfully creative medium to play with, and convenient as well. You can listen to it on your daily commute, at work or while doing the washing up. It's also a great companion.

It may not be as sexy or as arresting as video either, but there is a huge capacity for growth, especially with the rise of smartphones. The potential users with the right delivery platform is growing and the software is easier to use than ever before.

Podcasting has also given radio a new lease of life. Many traditional media outlets offer their shows as a podcast, or as an extra to their more linear offering. In some respects, as with Radio Four's excellent History Of The World In 100 Objects, it becomes almost the primary method of consumption.

And the chances are that the majority of the listeners to these podcasts aren't really aware that they're engaging with social media - to them, it's just another way of listening that just happens to be more convenient for them. As one of my non-media friends told me, he now listens to his favourite shows on his phone rather than tuning in his radio.

We've seen how on demand services have transformed - and will continue to transform - television. With audio, the potential is even greater, in my view, due to the flexibility of the medium. As my fellow speakers all said, podcasting is currently an underpopulated medium. I don't see it staying this way for long.